Technology is continuously evolving and making changes to every field. And today’s technology-driven economy forces marketers and entrepreneurs to learn digital marketing. Digital Marketing is a unique field that combines marketing, technology, SEO, web design, content creation, social media, and many more which makes it an important career in this digital world. All the companies and corporations are hiring a digital marketer to promote their business online and set them apart from the competitors. Here are the most essential skills required for digital marketer in 2021.
Search Engine Marketing (SEO) and Search Engine Marketing (SEM)
SEO is not a new technique in digital marketing, but it is continuously evolving and coming up with new techniques. SEO helps to drive traffic to our website and push our rank in search results. Since Google updates its algorithms we have to change and update our strategies. The SEO is mainly focused on concepts
- On-page SEO
- Off-page SEO
- Technical SEO
- Content Marketing
- Site usability
- Google Analytics
According to HubSpot reports 57% of B2B marketers stated that SEO gives more leads than any other marketing technique. The queries like “near me” “where to buy” have increased more than 200% in the last two years.
SEO takes a long period to show results, whereas here SEM is helpful to drive immediate results with sponsored ads which make our website or page visible on top of the results. When we want to run sponsored ads we have to set up a campaign, do keyword research and select related keywords to their product or website and choose a geographical location to run the ads. And SEM is one the most important skills required for digital marketers in 2921
Therefore, those who are best on SEM can have higher employability.
Social Media Marketing
Social media has become a place where people spend more time on public conversations, sharing their thoughts, and engaging with interesting content. Digital marketers use it to their advantage and target relevant audiences with relevant content.
The main thing that digital marketers have to do is produce relevant content, engage with the audience, and quality content.
Whereas every social media has its algorithms that help businesses to target their related people with accurate data.
Apart from posting content on social media, we can run paid advertisements with creative visuals, copywriting, related hashtags, and engaging with related groups helps businesses to maintain their presence on social media.
We need to understand all the changes in social media platforms quickly and every social media platform has a unique set audience, and we have to target them according to our business objectives.
Creating content is the king in digital marketing which can pull the targeted audience to the business website. Content is the present and future of digital marketing, no matter how good your keywords are, and they will not be effective without proper engaging content. The main aim should not create SEO-friendly or keyword-stuffed content but also to make the audience engage with our content. If a person finds out our content days or years later it should be still relevant to their needs and it is one of the important skills required for digital marketer in 2021.
Customer Relationship Management (CRM)
CRM mainly includes monitoring the company’s digital presence in different social media platforms and engaging with the customers or audience. A digital marketer has to develop his CRM skills to monitor the customers. Social media makes it easy to connect with customers personally and emotionally is always an advantage for the business to know the customer’s taste and preferences. A good CRM may increase customers’ loyalty towards our brand and business.
Digital marketer requires good communication skills for creating long-lasting relationships with clients, establishing trust, and spreading impactful messages. A digital marketer must have the ability to view things from a new perspective and be able to present ideas in a way people can understand as well as comprehend the content that people find interesting and enjoyable.
Digital marketers should be good at collecting data from different online tools and software for a better understanding of our targeted audience. The collected data could be in the form of search queries, content consumed and interaction related to your business. It’s easy for marketers to collect from online tools and make a perfect business strategy and other relevant business growing decisions. It is important to update with data and remove unrelated information from the database for effective decisions.
Basic designing Skills
In today’s digital world visuals make a great impact on audience decisions. As a digital marketer, you need to have basic designing skills for how to create and edit your design.
Social media’s content revolves around visuals and great images for better performance. If you want to create a banner ad, email banner or digital marketing campaign, or social media post you should have to create a visual creative through photoshop. Don’t worry if you’re not good at photoshop there are tools like canva to help you and it is one of the important skills required for digital marketing in 2021.
Video Editing skills are more for digital marketers because nowadays, people prefer videos rather than articles for collecting information for better understanding. Many companies prefer digital marketing roles with basic or advanced video editing skills. The Video production trend will grow more in the future. So, it’s one of the required skills for a digital marketer.
Almost 25% of websites across the web are through WordPress and occupy 50%-60% global market share of Content Management System (CRM) platforms. Many global platforms like TechCrunch, CNN, USA Today, etc., uses WordPress, so we do not just take it as a tool because it helps small businesses to create their business website.
There is a chance that you work for a brand that uses WordPress, or will use, or will use in the future. Getting a clear understanding of features and plugins will be a great skill as a digital marketer. And you can also build your business website or blog.
Digital marketing mainly depends on the data we collected for data analysis. The information we collected is to be converted into the form of graphs, charts, and pivot tables for a better understanding of the data. So make sure you are good at Excel.
HTML & CSS
The HTML refers to HyperText Markup Language and CSS for Cascading Style Sheets are used to set up a website. As a digital marketer with a piece of good knowledge in HTML and CSS helps for formatting pages with text and images. It helps content and digital marketing teams to identify problems in the content and helps to solve issues for improvement of SEO.