The main difference between digital marketing and traditional marketing is the medium of marketing. Digital marketing uses online platforms like search engines, social media platforms and video platforms. Whereas traditional marketing uses traditional forms like newspapers, pamphlets etc.

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Social Media Marketing

Content Marketing

Email Marketing

Mobile Marketing

Marketing Analytics

Digital Marketing Skills

As the statistics suggest, most of the population shifted to digital means for almost all kinds of needs. As a result the time people spend on digital media has been drastically increased. So the advertising platforms for now and many years to come will be on digital platforms itself.

If you have a knack for marketing and are ready to learn on a daily basis this field is for you. Your job will be exciting and ever changing. The payment will be very rewarding and streams are unlimited.

By learning basics and start working on small gigs/internships etc

This very much depends on the field of work. But the main aims would be to bring traffic in, nurturing and converting leads.

SEO means Search Engine Optimization, where we use certain procedures and protocols to  increase the quantity and quality of traffic to the website through organic search engine results.

The main use of social media is to interact with the target audience almost directly. Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away.