PPC Training In Vijayawada
Our PPC Training in Vijayawada enables students to learn the most advanced concepts of paid advertising. Our PPC training covers all forms of advertisements like PPC, Search advertisements, display advertisements, Mobile Ads, and Video Ads. During the course, we teach you to optimize your ads to outperform the competition using effective PPC campaigns. Moreover, our training also teaches how to drive high-quality traffic to your site through keyword research and implementation strategies.
What is PPC?
Pay-Per-Click (PPC) is well-known as Search Engine Marketing (SEM). It is one of the primary 3 modules of Digital Marketing. PPC aims to bring relevant traffic by promoting the site through Paid advertising. PPC Training in Vijayawada at Sree Media is designed to teach the complex process of increasing business online visibility on various search engines like google, bing, yahoo etc.
Why learn Google Ads?
According to the research, on an average 40,000 searches are processed worldwide by Google per sec. Similarly 3.5 billion searches per day and there are 1.5 billion websites on the internet worldwide.
The most noteworthy point here is, Google considers 200+ factors on both on-page and off-page to the website rank. So, ultimately it will take time for a website to rank using SEO techniques. Therefore, a paid advertising platform helps a website to get instant traffic. Because, Google Ads appear before organic results.
PPC Course in Vijayawada
The only goal of search Engine Marketing is to grow the online presence of a business at a faster rate using paid methods. At Sree Media PPC Training in Vijayawada, we constantly work towards creating a comprehensive Google Adwords training which enables students to develop their own PPC Strategies.
PPC Course Contents
1.INTRODUCTION TO PPC
- About Google search and display campaigns.
- Keyword research
- Managing campaign performance
- Google Ad scheduling
- Ad delivery
- Conversion tracking
- Link with Google Analytics
- Advanced SEM Concepts
2. PPC ADVERTISING
- About Google Adwords and Bing Ads
- Where Ads appear
- About Inorganic search results
- Advantages of using Adwords
- Google Adwords account setup
- Understanding Adwords structure
- Advertising campaign types – Search, Display, Shopping and Video
- Difference between Search and Display campaign
3. ADWORDS ALGORITHM
- Understanding how Adwords rank Ads
- About Adwords Algorithm
- What is the Quality score?
- What is CPC, CTR and ROI
- Importance of CTR
- Understanding Bidding and Budgets
4. IMPORTANCE OF KEYWORD RESEARCH
- Importance of Keyword
- Using Google keyword planner tool
- Using SEMrush tool
5. CAMPAIGN CREATION
- Creating a campaign
- Types of Campaigns
- Campaign settings
- Location Targeting
- Bidding strategies
- Bidding types
- Ad extensions and types
6. UNDERSTANDING AD GROUPS & ADS
- Search Ads
- Display Ads
- Video and YouTube Ads
- Mobile Ads
- Creating Ad group
- Ad metrics
- Display URL
- Destination URL
- To write an Ad copy
- Targeting keyword
- Finalising Ad group
- Adding Ad group
7. MONITORING & CONVERSION TRACKING
- Understanding the concept of Conversion Tracking
- How to set up Conversion tracking
- Auction insights
- Understanding ROI
8. SEARCH CAMPAIGN OPTIMIZATION
- Optimizing campaigns through Ad copies
- Increasing CTR
- How to increase Quality score
- Weightage of Negative keyword
- Evaluating campaign statistics
- Keyword optimization
9. DISPLAY CAMPAIGNS
- Display campaign creation
- Engagement through remarketing
- Comparison between search and display campaigns
- Google Ad scheduling
- Google Ad delivery
- Placing Ads
- Creating various Ad groups
- Using Display Planner Tool
- Finding relevant websites to place ads creating text ads
- Creating banner ads
- Display campaign optimization
Why Choose US?
PPC Training in Vijayawada from Sree Media will help you learn the advanced level of PPC concepts. Using the latest Digital Marketing tools and techniques we offer practical PPC classes at our Institute. Moreover, our Training ensures you to implement all your PPC skills on live projects and therefore gain Hands-on experience in Google Adwords. In addition, our PPC course will let you explore various PPC platforms, strategies, and opportunities to promote business online in an effective way using PPC.