With the COVID-19 pandemic isolating individuals in their homes, digital interactions are becoming more widespread than they were prior to the outbreak. As a result, digital marketing is becoming increasingly popular. By 2026, the global digital advertising and marketing business is expected to have grown by more than doubling in size, to $786.2 billion. Digital advertising, search engine optimization, content, social media, influencer engagement, virtual events, email, and mobile marketing are all part of it. The necessity for digital marketers has only grown as a result of the fast digitization over the last few years so much while the firms are now having difficulty finding competent and skilled personnel, particularly in light of COVID-19. There are numerous career opportunities after the digital marketing course.
Digital marketing is about driving your business by promoting brands, connecting with target audiences, and selling products through digital channels such as the internet, websites, blogs, social media platforms, video marketing, mobile marketing, and email marketing. It includes a wide range of activities and responsibilities.
CAREER OPPORTUNITIES AFTER THE DIGITAL MARKETING COURSE
There are several career opportunities after the digital marketing course which are as follows:
1. SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization is the practice of improving a website’s or a web page’s ranking in search engine results so as to achieve more traffic. SEO is a developed landscape because search engine algorithms are updated on a daily basis, so one must keep an eye out for the latest trends and news on what changes the search engines are making.
SEARCH ENGINE OPTIMIZER (SEO EXECUTIVE)
Anyone working as an SEO must analyze, review, and optimize websites using organic SEO techniques. In order to increase website traffic, it is also necessary for SEO experts to check website performance and create content that contains powerful keywords.
The SEO Manager’s salary ranges around 5 lakhs per annum but it may vary depending upon the years of experience.
2. SOCIAL MEDIA MARKETING (SMM)
The use of social networking platforms and social media websites for marketing is known as social media marketing. Due to the rise in internet and social networking users, social media marketing is becoming increasingly popular. Social media marketing is the practice of promoting or advertising a business through social media platforms such as Facebook, Twitter, Instagram, Google+, Quora, LinkedIn, and other well-known social networking sites.
SOCIAL MEDIA MARKETING EXPERT
A social media marketer is one who manages content across various social media platforms. They may be in charge of social media accounts for organizations, firms, businesses, or even celebrities. Depending on whom they work for and what type of social media channels they administer, social media marketers may undertake a number of tasks on a daily basis. One has to also create content, conduct campaigns, interact with communities, assess outcomes, upload, and schedule.
3. DIGITAL MARKETING MANAGER
A digital marketing manager plans and executes a brand’s entire digital presence. They use every digital marketing channel to promote a company’s products or services, with the primary goal of increasing sales at a low cost.
As a digital marketing manager, one should have at least 5 years of experience and the required credentials to back up your knowledge as the demand for digital marketing experts is high.
As a digital marketing manager, your major responsibilities include overseeing the marketing team and reporting to the company’s head or Vice President of a digital marketing agency.
Digital marketing managers are also in charge of planning and managing the overall campaigns, as well as bringing various aspects of digital marketing to make them more efficient, effective, and successful.
Depending upon the experience, a digital marketing expert’s salary ranges from 15 to 20 lacks per annum.
4. SEARCH ENGINE MARKETING
SEM (search engine marketing) is a type of internet marketing that involves promoting the websites by improving their visibility on search engine results pages (SERPs) by using paid advertising.
SEARCH ENGINE MARKETER/ SPECIALISTS
Digital marketing managers will be the reporting managers for search engine marketers. A search engine marketer’s tasks include maximizing the number of leads and clicks from a given marketing budget, as well as analysis, keyword research, bid management, ad campaign split testing, and ad composition.
Required experience: When it comes to experience for a search engine marketing professional, there is no set range. It differs from one company to the next.
Freshers can find digital marketing employment in small businesses, but some established businesses will require professionals with several years of expertise.
A Search Engine Marketers salary is expected to be around 5 lacs per year on average but it varies depending upon the expertise.
5. CONTENT MARKETING
Content marketing is a digital marketing strategy in which high-quality and relevant content is used to promote a product or service. The content can be blog posts, articles, email newsletters, white papers, case studies, research papers/reports, infographics, videos, webinars, e-magazines, e-books, and much more are all examples of content.
CONTENT MARKETING MANAGER
The main aim of the content marketing manager is to develop relevant content and advertise it through SEO, SEM, social media, and other digital marketing channels. The advantage of being a content marketing manager is that you can work from home without any hustle.
The expected salary for content marketing managers is around 5 lacs per year with a minimum experience of 1 to 4 years.
A copywriter’s responsibilities are vast. If you need to be a copywriter, be prepared to collaborate with a large number of people on the digital marketing team.
The copywriter can assist the content team in improving their content, assisting the social media manager in posting better words on social media channels, and assisting the search engine marketer in writing better ad copy. Content is one of the most sought-after options among India’s Digital Marketing job openings.
A copywriter must be able to communicate well in English. In order to feed the sales funnel, he or she should be able to write persuasive content.
7. E-MAIL MARKETING
Email marketing is a very old marketing channel that is also rapidly changing. Email marketing is not the major marketing channel, but it is an important enabler. It’s a way for businesses and buyers to communicate. Email marketing is getting better all the time, and it’s now part of marketing automation. Email marketing is a highly successful communication tool. In comparison to many other marketing channels, email marketing has a far higher return on investment.
Building an email list, sending personal and personalized emails targeted to customer interests, and nurturing leads through written communication are all important tasks for an email marketer.
To promote the brand and increase customer acquisition, the Email marketer also needs to run end-to-end campaigns, create newsletters, and make sure the customers are informed about new products.
8. PAID MEDIA ADVERTISING
Digital marketing is becoming increasingly important to businesses. No wonder paid media requires a specialist. It’s crucial to note, however, that paid media encompasses more than just advertising. It also contains the following:
Developing influencer relationships for specific campaigns
Creating sponsorship opportunities for virtual events
Contests and engagement activities must be planned.
Creating a combination of online and offline activities to achieve better results
Performance evaluation and reassignment of budgets to successful campaigns
PAID MEDIA SPECIALIST
A paid media professional may require diverse skills depending on the tasks and responsibilities. For example, if the job entails a lot of searches, display, and social advertising, they’ll need to know Google Ads, Google Analytics, Google Tag Manager, MS Excel, PowerPoint, and a variety of marketing automation systems.
Every business relies on Facebook ads and Google ads to get hot leads. And you’ll need an expert for that. You can apply for this job if you have expertise in running ads for Facebook and Google. You’ll be in charge of creating an ad strategy, allocating a budget for each form of ad, and so on. You can take advantage of this job opportunity if you know how to do all of these things.
9. DATA ANALYST
Data analysts are also marketing experts. A data analyst is required to analyze the data generated by marketing efforts. They organize, explore, and analyze internal and external data to improve the effectiveness of a campaign. Their main responsibilities are as follows:
Getting the appropriate information
Analyzing data and deriving results and conclusions
Developing dashboards, data visualizations, and performance reports for websites
Educating business and marketing teams on what they’ve learned
Analyzing the competition research
Identifying ways to improve the campaign’s performance
An undergraduate degree in mathematics, statistics, or computer science is frequently required for a marketing data analyst.
Freelancers, often known as independent contractors, are self-employed. They work part-time or for a limited period of time for other companies or individuals, but they do not have the same commitment to any one company or receive the same remuneration as full-time employees.
When you work for yourself rather than for someone else, you are said to be freelancing.
Freelancing is a fantastic method to get your business off the ground. You deliver a certain service or result, and the consumer immediately pays you a charge. It’s plain and easy to understand.
HOW TO GET FREELANCING CLIENTS IN BUSINESS
- As a freelancer, reviews on your profile from previous clients will help in the discovery and hiring of new clients. You can post the projects you want to work on and have interested clients contact you for your work.
- Use social media to find freelance work. In recent years, Facebook has become a hotspot for small enterprises.
Is Digital Marketing in Demand?
Yes. There are various growth opportunities in the sector of digital marketing. In 2021, LinkedIn lists digital marketing as one of the most in-demand jobs. The following roles are identified as the most important:
Specialist in Digital Marketing
Marketing Representative/Social Media Manager
Specialist in Search Engine Optimization
Estimated incomes range from $48,000 to $96,000, with some opportunities for remote work.
Is Digital Marketing a good career? Who can opt for Digital Marketing as a Career?
Yes, it’s a fantastic job. Digital marketing salaries are increasing as new opportunities become accessible every day. You can work from home or remotely because this is a completely digital role. There is a broad range of digital marketing roles from start-ups and mom-and-pop shops to Multinational Enterprises.
When considering digital marketing career possibilities, it’s natural to be confused as to which option is the best fit or which niche interests you the most.
For example, If you enjoy social media, you can pursue a career as a social media marketing professional. For those who want to work in a creative field, there are numerous options. Those who enjoy writing can pursue a career in content writing. Analytical thinkers can choose to be data analysts.
A career in digital marketing is highly very successful. You must keep your learning spirit alive and always aim high. When it comes to a profession in digital marketing, you should never be complacent as there’s always a potential for improvement.
The sree media agency is one of the leading digital marketing services agencies in offering #1 Digital Marketing Services in Vijayawada.